A brief note on the advantages of hiring A-V companies

The main advantage of audio-visual communication is the ability for one to convey what they are communicating in an effective way. There are two main types of audio-visual communication. The use of audio-visual aids can help one communicate in both instances:

·        Sound: the most important part of communication is for the listeners at a live event to hear what is being said, if they can’t hear what the speaker is saying clearly it makes the communication rather useless.

·      Visual Aids: the use of presentations on a screen can aid with communication greatly and can provide another platform for one to share their thoughts and ideas with an audience. It is much more interesting for the audience if they can view and comprehend what is being said through means other than speech. Visual aids, such as graphs, diagrams and photographs, also help display information concisely and help the audience retain the information after the event.

·     Video Content: videos are a really great way to communicate something to an audience, they are able to clearly inform the viewer in a concise and fun way, much like visual aids. Being able to deploy videos of recorded events as well as videos in general definitely helps with user engagement or distributing content to a much wider viewership in the case of advertising.

·   Recording and Broadcasting: AV systems can usually support the recording and live broadcasting of events. This can be very useful for engaging with a wider audience by providing the content to people who are not able to be at an event in person.

·         Lighting: through lighting, one can make an event much more fit for purpose, whether it be stage lighting for productions or lighting in a filmed video. Lighting can help the viewers focus on what you want them to and makes an event much more interesting as opposed to having no lighting variation.

·    Signage: the use of signage around an event can be a great way to communicate to the attendees, providing the latest updates (through a live Twitter feed for example), photos and information (such as social media links or the schedule for the day) to them live.